When your house doesn't sell

If there were ever a word you didn't want to see on your real estate listing this is it.  Your listing has expired unsold, now what can you do about it?

Selling your house or condo in today’s market is not simple or easy. Presentation, pricing, and promotion are all needed to produce a qualified offer for your property. We use an integrated strategy that encompasses all three of these components and make them work together for you

  1. Presentation: Our tested and proven marketing plan, along with our knowledge and experience, has been responsible for selling literally hundreds of properties. Advising you how to prepare and stage your home to show best to buyers is something we excel in.
  2. Pricing: In today’s competitive real estate market, correct pricing is critical. We show you all the current listings, recently sold properties, and other factors both buyers and lender appraisers consider. Pricing to sell is part art and part science; we blend the two together to deliver the best result for you; selling at the best possible price.
  3. Promotion: Our websites are powerful Internet marketing tools that have helped us sell many Seacoast houses and condos. Take a look at our “Featured Homes section reserved for our sellers. When you hire us to represent you, your house will appear on,, www.RE/, and dozens of other Internet websites where buyers are looking right now.

As your Realtor team we will follow up on all showings and provide you with valuable feedback from buyers who look at your home. We’ll also talk often during our marketing time about current market condition and how your sale is progressing.

We know your time is valuable, and you can expect a prompt reply from us! 

Give us a try right now! call us at (603) 431-1111, ext. 839 for Ann, 801 for Jim or Contact Us Today!

Let’s talk today and get one of these in your yard soon.

Sold sign for Ann and Jim

First of all we send the following letter to expired listings with a copy of their MLS listing brief with the word "EXPIRED" yellow high lighted or circled in an easily seeable color.

The letter goes on letterhead stationary and we use a plain envelope with just our name and our office street address, no company name on the envelope. This helps it get opened.


May 29, 2013

Roberta Lunt

319 East Dunstable Road # A 105

Nashua NH  03062

Dear Ms Lunt,

The listing on your property has expired. But, there is good news; properties like yours are selling. We often find that in today’s more challenging real estate market, a fresh new aggressive marketing approach is what it takes to get your property sold.

Today’s real estate market requires a technology savvy marketing program with a proven track record of success utilizing new technology such as cloud computing, social media, mobile optimized websites, content strategies, and more. 90% of today’s Internet savvy buyers start their home search online and they demand quality photos, virtual tours, videos, mortgage calculators, maps, and more information about your property. You only get one chance to capture these online browsers and if your listing doesn’t grab their attention in the first few seconds they’re lost to you.

Here’s proof positive our written and ‘battle tested’ marketing plan works to get you the highest price for your house in the shortest amount of time. Currently in both Rockingham and Strafford counties, the average time to sell (days on market) for all sold listings is 110 days. Our average time to sell is 43 days! In the same areas, the average list price to sale price ratio is 96%. Our list price to sale price ratio is 97%! What does that mean to you? It means a faster sale, fewer house payments, and a bigger check for you at closing when your house is sold!

As your Realtor team we’ll follow up on all showings and provide you with valuable feedback from buyers who look at your home. We’ll also talk often during our marketing time about current market conditions and how your sale is progressing. One common complaint we hear from many unsuccessful sellers is that “We never heard from our Realtor”. You will not have that complaint with us. Check us out on our website at and see what former sellers have to say about us. We follow up all showings for feedback and send weekly reports detailing activity.

Give us a call right now at (603) 501-3839 for Ann, (603) 501-3801 for Jim or toll free 888-349-5678 extension 3839 or 3801, or email us at or Call us now and let’s get your property back on the market and SOLD this time.

Best regards,


One day later the following card goes out.


Card  with Sold info on it


Inside of card

inside of card with letter written referring to selling the home


Day 2 this post card goes out


Just listed words on front of post card

 note to client on back of post card

 Day 5 this post card hits their mailbox


post card with contact info and QR codes

Back (or front)

post card with picture of sold sign


And this card gets to them on day 7


card with sold sign on it telling client ann and jim can sell their home


inside of card with contact info and letter to client


By giving us your phone number and email address, you are giving Jim Lee & Ann Cummings permission to contact you via email, phone, or text.